Procurement details: PROC-690-2023 - Provision of Research Recruitment Agency for the Competition and Markets Authority (CMA)

1. Context and requirements

Terms and acronyms

Summary of work

The Competition Markets Authority (CMA) is wanting to appoint a Research Recruitment Agency to find requires suitable participants for its digital projects. A call-off contract to recruit participants from UK companies to attend research sessions. The objective is to procure a strategic partner to help provide research recruitment services. This includes: • Providing a diverse pool of research participants with a wide range of demographics based across the UK. • Provide profiles of proposed research participants ahead of CMA’s research rounds. • Manage the participates schedule inline with CMA requests and availability. • Manage the consent and participates incentive payments. Candidates will be asked to participate in either moderated or unmoderated research, which is marised below. All sessions will be held remotely: • Moderated research – The candidates will be asked to undertake usability testing for each of the services to understand where improvements can be made ahead of moving each service to the Live phase. The sessions will be held online through Microsoft Teams where a member of the CMA’s research team will introduce the participant to an application where they will be asked to complete some tasks and provide feedback to the research team. These sessions usually run for about an hour. • Un-moderated research – Candidates will be given time to test an application in their own time, typically walking through the application and completing the process. A survey will be provided by the CMA research team for the candidate to complete to provide feedback on the application. These sessions usually take the candidates around 30 minuets.

Where the research will take place

North East England

North West England

Yorkshire and the Humber

East Midlands

West Midlands

East of England

London

South East England

South West England

Scotland

Wales

Northern Ireland

Who the organisation using the products or services is

Competition and Markets Authority (CMA)

Any pre-market engagement done

Number of research rounds

This is a Call-Off Contract. There will not be a set number of rounds.

Number of participants per round

The size of rounds will vary depending upon the research projects however most will involve 10 participants for each campaign.

Research dates

Call-Off Contract from April 2024 until March 2025 with an option to extend for x1 optional year period. (1+1)

How often research will happen

It is anticipated that there will be 6 to 10 rounds of research this year, however this could increase if more projects commence.

Evening or weekend research

Research location

All research sessions will be held remotely.

Access restrictions at location

Description of participants

The participant pool must have: a varying levels of digital confidence. provide number of candidates with accessibility needs. provide candidate based, all, around the UK. a wide range of demographics (Male, Female, Non-binary, Transgender, Agender etc). A mix of employment status (Fullpart-time employed, Self-employed, business owner or similar) a broad mix of employment sectors (Accountancy, banking and finance, Business, consulting and management, ity and voluntary work, Creative arts and design, Energy and utilities, Engineering and manufacturing, Environment and agriculture, Healthcare, Hospitality and events, Information technology, Law, Leisure, sports and tourism etc) a broad mix of individual annual incomes (Under £15,999, £16,000 - £19,999, £20,000 - £24,999,£25,000 - £39,999, £40,000 - £59,999, £60,000 - £79,999, £80,000 - £99,999, More than £100,000) a broad range of family types (Alone, With parental family, With friends in house share, With partner only, With partner and children, With children only, other) a broad range of ethnicity (Asian or Asian British (Indian, Pakistani, Bangladeshi, Chinese or any other Asian background), Black, Black British, Caribbean, African or any other Black background Mixed or multiple ethnic groups (White and Black Caribbean, White and Black African, White and Asian or any other Mixed or multiple ethnic background), White (English, Welsh, Scottish, Northern Irish, British, Irish, Gypsy Irish Traveller, Roma or any other White background), Other ethnic group (Arab or any other ethnic group) The participant pool may also include: Unemployed, Students, Permanently unable to work due to ill health, Retired Semi-retired, Homemaker)

Assisted digital and accessibility requirements

Describe accessibility requirements

7 10 s recruited should have any of the following types of impairments: Neuro-divergent neuro-atypical Learning difficulty Hearing Visual Physical motor Hidden Cognitive Other type of impairment or condition

Research plan

The Contract will cover multiple research plans. The recruiter will be expected to adapt to new requirements as new plans emerge.

Special terms and conditions

Budget

Indicative maximum

£50000

Indicative minimum

The contract value is not specified by the buyer

Further information

This is for up to a two-year contract (optional extension). Price per participant (including management fees and incentives): £200-£280.

2. Assessment criteria

How many suppliers to evaluate

5

Technical Competence

40%

Availability

20%

Social values

0%

Price

40%

Technical competence

Essential skills and experience

40%

Nice-to-have skills and experience

10%

Technical questions

50%

Essential skills and experience

Description

Demonstrate your experience and approach to responding to new research briefs for moderated and unmoderated research. Please include your ability to ensure diversity in participant recruitment (Consider factors age, gender, ethnicity, disability, digital confidence and socioeconomic status.

Weighting

40%

Description

Describe the strategies do you use to reach underrepresented groups or those with limited digital skills.

Weighting

30%

Description

Please provide two example contracts, within the last two years where you have delivered research participants of a similar sized organisation as CMA, either within the Public or Private Sector?

Weighting

10%

Description

Describe your experience and approach to obtaining informed consent from participants.

Weighting

20%

Nice-to-have skills and experience

Description

Demonstrate experience managing recruitment for multiple research projects across a large department with multiple researchers.

Weighting

50%

Description

Demonstrate experience managing recruitment for multiple research projects that need to adhere to Government Digital Standards.

Weighting

50%

Technical questions

Question

Quality - Technical Full Technical questions will be made available to the shortlisted within Stage 2 Invitation to Tender (ITT)

Weighting

40%

Question

Availability Full Technical questions will be made available to the shortlisted within Stage 2 Invitation to Tender (ITT)

Weighting

20%

Question

Price Full Technical questions will be made available to the shortlisted within Stage 2 Invitation to Tender (ITT)

Weighting

40%

Social value questions

Additional assessment methods

Reference

Question and answer session details

A period of Clarification will be held between publication of Stage 1 up to 29th February 2024 at 16:00. CMA will look to respond to any questions during this period.

How suppliers will be scored

Level

Not Considered Relevant

Score

0

Description

The response provides no confidence in the deliverability of the requirement and there is significant and unacceptable risk identified. The proposal is not credible or robust.

Level

Poor and Partially Relevant

Score

1

Description

The response provides very poor confidence in the deliverability of the requirement. There is significant and unacceptable risk identified. The proposal has very limited credibility and robustness.

Level

Limited and Partially Relevant

Score

2

Description

The response provides limited confidence in the deliverability of the requirement. There is significant risk and unacceptable risk identified. The proposal has limited credibility and robustness.

Level

Acceptable and Relevant

Score

3

Description

The response provides reasonable confidence in the deliverability of the requirement. There are no unacceptable risks identified. The proposal generally includes credible and robust proposals.

Level

Good and Highly Relevant

Score

4

Description

The response provides good confidence in the deliverability of the requirement and there are few risks identified or not mitigated. The proposal is credible and robust.

Level

Very Good and Completely Relevant

Score

5

Description

The response provides almost complete confidence in the deliverability of the requirement and there only minimal risks identifies. The proposal is highly credible and robust.

3. Timeline

Publication of stage 1

26/02/2024

Clarification period closes

29/02/2024 16:00

Deadline for suppliers to submit their stage 1 responses

2024-03-06T11:00:00Z